How to Improve Your Bookings in a Single Day

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1. Get New Photos

• Task Duration: Scheduling (15 min), Meeting (90 min), Travel (variable)

• “If you do nothing else in this guide, do this as people are buying your pictures more than anything else.”

• Instructions:
• Ask friends for photographer recommendations or post on social media.
• Search Google for local photographers.
• Visit BNI’s website, Find a Chapter - BNI

1. Fill out the form and select the largest BNI chapter in your area.
2. Go to the meeting and ask.

• Review potential photographers’ portfolios and confirm delivery & specifics.
• Hire the photographer. A detailed guide to hiring a professional photographer.
• Date of photoshoot: ______/_______/________

2. Describe Your Ideal Customer

• Task Duration: 10 min (5 min each for two sections)
• Instructions: Write down and circle the following things about your largest and most profitable customer segment.

• Customer Profile: (set time for 5 min)

• Reason for Travel: ________________________________________________________
• Average Stay Duration: _______________________Days / Week(s)
• Likely Days of the Week for Stay: _______________________Sun./Mon./Tue./Wed./Thu./Fri./Sat.
• Property Usage & Schedule: ___staying in mostly except for meals / used as a launch pad to explore local activities etc. _______________ ____________________________________________________________________________________________________________________________________________________________
• Reservation Maker’s Role (mother, father, boyfriend etc.): __________________
• Booking Attractions: _why are they booking your place over other listings? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• Age Range: ____________________________________________
• Income Bracket/Budget: ______________________________/Year
• Origin Location/Travel Method: _____________________________
• Attraction/Event/Season Specific Visits: _____________________
• Other Distinguishing Demographics: ________________________

• Customization Ideas: (reset 5 min timer)

• List 3-5 ways to tailor your property, listing, & guide to this customer segment:
• ________________________________________________________
• ________________________________________________________
• ________________________________________________________
• ________________________________________________________
• ________________________________________________________

• If you have two distinct customer segments due to seasonality repeat the steps

3. Update Your Title and Description

• Task Duration: 5-10 min
• Instructions: (set a timer for 10 min)
• With your customer profile in mind…
• Use the Pricelab’s AI Title and Description Generator to update your listing.
• Add in more information that your customers will find helpful.
• Update your listing titles and descriptions on all platforms.
• Date update: ______/_______/________

4. Update Amenities & Listing

• Task Duration: 10-30 min
• Instructions:
• Log into your listing platform.
• Review and update all sections, especially amenities.
• Update the amenities list (click the plus icon to review all sub-sections)
• Add accessibility details if applicable.
• Add safety details (make sure to list both a smoke and carbon monoxide detector).
• Tutorial for updating amenities on Airbnb: Click here.
• Date update: ______/_______/________

5. Add Amenities

• Task Duration: Planning (15 min) Execution (60+ min)
• Instructions:
• Write a list of all amenities you could add in the following categories: (set a timer for 10 min)
• Small to large appliances.
• Outdoor equipment (bikes, kayaks, outdoor furniture, etc.).
• Any amenities listed in VRBO or Airbnb.
• Special services (fridge stocking, early check-in, placing flowers, etc.).
• Big-ticket items (hot tubs, pools, saunas, ev chargers etc.).
• Rank the list (set a timer for 5 min)
• Assign each amenity idea a value rank of 9, 6, or 3 (high, medium, low value) based on how your customers would value them.
• Next to the value rank put a dash and then rank its approximate cost 3, 2, or 1 (high, medium, low cost)
• Calculate the value/cost index by diving the value number by the cost number.
• Sort list by value/cost index going highest to lowest

Amenity	Value	Cost	Rank

 

• Go purchase and install the highest impact amenities
• Amenities Purchased: ________________________________________________________
• Date installed: ______/_______/________

6. Update Your Pricing

• Task Duration: 15-45 min
• Instructions:

“Likely you are charging too little please take this as a sign to increase your pricing.  I know too many people that are charging half, a third, even a quarter of what they should be.”

• Review and adjust your pricing strategy manually or...
• Optionally, use a dynamic pricing tool like Pricelab or Wheelhouse.
• Date update: ______/_______/________