How one pixel can make You Thousands!
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No, I'm not talking about a pixel on your screen.
We're talking about ad tracking pixels (code) that allow your marketings campaigns to make you thousands of dollars!
To be fair...
Pixels is the term that Meta/Facebook/Instagram uses. Google calls them ads conversion trackers. Although Meta is the champion of advertising for B2C (Business to Consumer). The amount and depth of data that Meta has on all of its users is another reason why their pixels are such a potent money-making tool for you.
So how does it work?
What a great question. If you have your own website where customers complete the purchase on your site (many PMS "direct booking" solutions forward the checking out their own URL so this won't work) then you can add in a tracking pixel so that everything customers do can be tracked.
While it may sound complex and scary its actually pretty simple. You just have to put your pixel code into Bookly and then link it on Shopify.
Why should I do it?
The reason that pixels can help you make so much money is they help train Meta ads which people are looking into and actually spending money on your website. This means that they can then go after more people like those. The information will help atomically steer campaigns to go after groups that are showing promise, but you can even go further.
Generally, you will start with a generic campaign with very little targeting. After that runs for 2-4 weeks then you will have the option to create a "look-alike" campaign. This campaign with automatically target people that are very similar to those that showed interest or purchased from you.
So, what are you waiting for?
One of our alpha testers started up a generic campaign and within a week they received $1,500+ booking while only having spent a tenth of that. So, for $150 in ad spend they secured a booking worth over $1,500. That's a great return on advertising spend (ROAS) and this was just the generic campaign.
Go get your Facebook/Meta ads account setup, make sure your website supports pixels and start up your first campaign.